It’s times like these…

Posted on by

… you learn to live again…

Life happens. Things happen. Shit happens. Shitty things happen. Shitty things happen to good people.
And it is times like these you learn how important people in your surroundings are. It’s times like these you get reminded of your loved ones and how much they really mean to you.

When ever you hear of sad things that happens to people, at least I just want to drop everything and try my absolute best to make things alright again.
But I can’t. I know I can’t. But I want to.

Can’t stop listening to Foo Fighters – Times like These

it’s times like these you learn to live again
it’s times like these you give and give again
it’s times like these you learn to love again
it’s times like these time and time again

I am a new day rising
I’m a brand new sky
to hang the stars upon tonight

To all my family, to all of my friends, to all of you

I LOVE YOU

Long time no.. when the sun’s out

Posted on by

So. An update is long overdue.
My apologies.

So, how is the life in London for this one little Swedish girl?
- It’s amazing! Really.

This day I miss my friends and family a bit extra. The sun is out. It feels like summer and last year at this time I would probably have plans to go around to my sisters after work for a proper BBQ.
But now, this year I am a bit too far away to be able to make that BBQ… Which kind of makes me feel a bit sad. Even though life is brilliant.

Don’t get me wrong here. I love everything about this city and my life here.
But there are of course days when the longing for my best friends and my family are a bit overwhelming. This day is one of those.

I know – snap out of it! Right?
I will try too…

Updates then..
I recently moved to a much more central location which is great! I am now able to walk to work which saves me loads of money. £118 a month to be exact. That’s always nice ;)

No need to worry about me becoming an old spinster anymore (win!). As I have the most loving, handsome and great boyfriend ever in life. Yes. That is right, “The single girl” got herself a man :)
Patting myself on the back

Other than that the summer has almost arrived to London. Had a few drinks yesterday at a boat. And of course photos were posted with the mandatory caption “I’m on a boat mutha******”.
Classic.

I am wearing a dress and soon off for drinks with the BF & his friends.

Smoooch!

Jamie’s Italian – Social media IRL

Posted on by

So. My ever so lovely mother is down for a visit. And a few nights ago we went for dinner at Jamie’s Italian over at Westfield.
Love it!
When ordering my mum asked for recommendations. As she couldn’t decide on what to eat.
The nice girl who took our order started to talk about her own taste, and saying which sold least and most and said this is only what she thinks and likes. “I don’t know why your taste is”.. Etc.

This of course, no matter if she actually was telling the truth, made it feel more honest, truthful and therefor transparent. We felt we could trust her and her opinion.
And my mum trusted her and chose accordingly to her recommendations.

This made me think of the online world.

I’m online everyday, on twitter and FB mostly, and if someone were to say something negative about a service/platform/venue I would take in consideration and probably don’t go there/buy the product/use that system..
I know I’m not on to something new here, peeps. So stop sighing and rolling your eyes..
But as I sat there it, yet again, convinced me that on- and offline are alike.

When communicating for yourself or for your brand all that needs to be taken into a count is who to connect with. Who will hear/see your story and to whom will it matter? Who will be impressed enough to actually share your story, or talk about it with their neighbour? And where is this taking place? Also when is the best time of the day, month year to tell your story?
All of this ofcourse depending on what your story is about.

Who, what, when, where, why – the big 5 ladies and gents as crucial as ever.

Like I said, nothing new here.
The only thing that’s changing is probably the – where.
Which platform is at best use for you/your brand? Is less actually more?

What is your story and who do you want to tell it too?

Oh, back to the food then…

Mum had a tuna pasta that was delicious and I had the salmon that was really fresh and good. We also shared the famous polenta chips which ofcourse was great too. A little bland but a nice substitute if you don’t fancy eating potatoes. Which is eaten a lot over here. In the form of chips. So if its really potatoes? I don’t know. They claim that it is ;)

Oldie but goodie – Online Newsrooms; how they save you time & money

Posted on by

5 ways online newsrooms will save time and money
Originally posted by Steve Momorella on June 25, 2012

So, this article was published in June of last year but still good to read and useful.
The headline itself gives you a hint of what is said in it. I still think you should take your time, make a cup of coffee (or beverage of choice) and have a sit down to read it. Think about how you or your company works with your comms today and if this is something you could need/want/use – Enjoy!

“75 percent of social media news consumers say they visit one after reading breaking news on Twitter or Facebook.”

“An online newsroom is an essential piece of your digital communications strategy. It can save your organization time and money and can help win positive coverage in the media, build excitement around a new product, and rank higher in searches.”

Don’t want to read the whole thing?

The five ways…
As an information management system - By using your online newsroom as an information management system, you can have all your company’s materials at your fingertips.

As an investor relations HQ for Web disclosure - At the very least, you can use your online newsroom to manage your archived IR content, including links to conference calls, earnings webcasts, executive biographies, and other financial disclosure and compliance content.

As a crisis communications center - By using an online newsroom to manage content before a crisis hits and to provide a headquarters for updates and other information, companies can deploy an effective communications strategy.
(My notes: An example I could give you is Oslo Airport when they ran out of petrol over christmas.)

As a product rollout/launch companion - Digital communications have blurred the lines between traditional media relations and marketing. To that end, online newsrooms are a great resource for showcasing a product launch, acting as a repository for photos, videos, product press kits, quotes, events and other rollout information.

As an SEO content engine - An abundance of search engine optimized content—with considerable cross-linking—can turn an online newsroom into an industry resource for journalists and for potential customers, partners, investors, and other constituents. Provide more content, not less.

The London tube

Posted on by

So. The tube in London is definitely a strange phenomenon.
This morning I couldn’t get on two trains. Two.
There was just too many people wanting to get on board at the same time. The queues were five people deep. There were just no use in me trying to fight my way through the crowd of grumpy, just-about-to-wake-up, morning people.
But at one of the stops almost everyone got off.
Ah air. I can breathe again.
The funny, or disgusting, thing was that the condensation in the carriage at this point made even the floor wet.
Imagine. Having to put on your wellies because the tube is so humid.